The project focuses on building capacities and strengthening support structures for Jordanian companies to increase their trade performance and to improve employment. It assists the private sector with shaping framework conditions conducive for trade by developing the negotiating capacity of chambers of commerce and trade associations, as well as institutionalizing dialogue with the government. It also seeks to improve the availability and quality of demand-driven trade related services alongside with identifying existing barriers to trade, as well as developing action plans for facilitating export procedures and reducing trade costs, in line with the World Trade Organization Trade Facilitation Agreement.